New Neptune Krill Oil

Why EFA Balance is Critical to Your Health

Essential fatty acids (EFAs) include both omega-3 fats (high in the vital

compounds EPA and DHA) and omega-6 fats. EFAs cannot be manufactured in your body but are beneficial to normal health and metabolism. Therefore, EFAs must be obtained through your diet.

Although some omega-6 fats are good for your health, the balance of omega-6s to omega-3s is crucial. Unfortunately, most people consume an overabundance of omega-6 fats.

Your ancestors embraced a diet with a healthy balance of approximately equal omega-6 and omega-3 fats. But the current Western diet is far too high in omega-6 fats. The average omega-6 to omega-3 ratio is now closer to 20:1, and in some cases even 50:1. This can keep you from optimal health.

Due to this imbalanced ratio, and because you could likely benefit from more omega-3 fats...

I strongly recommend adding New and Improved Krill Oil to your health arsenal.


Neptune Krill Oil (NKO™) is a unique EPA-DHA/phospholipid/antioxidant-containing oil extract derived from Antarctic krill a shrimp-like organism. Krill aren’t a new source of nutrition either. They’ve been harvested as a food source for both humans and domesticated animals since the 1800s. Possibly even earlier in Japan where they’re considered a delicacy.


The health benefits of EPA and DHA are undeniable; these two omega-3 fatty acids are clearly instrumental in heart brain and joint health*. Various clinical studies have shown NKO™ to be a more effective source of EPA and DHA than conventional fish oils. The phospholipids and antioxidants naturally present in NKO™ enhance effectiveness and stability and make NKO™ much more resistant to rancidity than conventional fish oils. The EPA/DHA in fish oils are in triglyceride form, while NKO’s EPA/DHA is present as phospholipids, primarily phosphatidyl choline.


Not only are DHA phospholipids key components of human cell membranes, especially nerve cell membranes, but they are far better absorbed than triglycerides. Indeed, the soy-derived phospholipid lecithin is often used to emulsify other lipid compounds to enhance their digestive absorption.

NKO is also amazingly stable, strongly able to resist turning rancid. In the oil stability test, NKO is able to maintain the extremely low peroxide (rancid fat) level of less than 0.05 mEq for over 50 hours at 97.8 degrees C (208 degrees F),4 while fish oil goes rancid within 8 hours at 80 degrees C (176 degrees F). This is a major point in NKO’s favor, since the notorious proneness of fish oil caps to turn rancid (EPA and DHA are the most rancidity-prone of all polyunsaturated fatty acids) has always been the main drawback to their safe use.


NKO: Unique Antioxidant Profile
NKO contains a unique combination of antioxidants integrated into its phospholipids structures. Small amounts of vitamins A and E, along with the powerful carotenoid antioxidant astaxanthin, help provide the unique stability to NKO. A novel flavonoid, the first ever found outside the plant kingdom, also enhances NKO’s stability.


The astaxanthin and this unique marine source flavonoid in Antarctic Pure Krill Oil create a special bond with the EPA and DHA, allowing direct metabolism of the antioxidants; this makes the antioxidants in Antarctic Pure Krill Oil more bioavailable than other antioxidants on the market.

Brunswick Laboratories of Wareham, Mass., performed a series of tests to measure NKO’s antioxidant power and compare it to other nutrients. Using the standard ORAC (oxygen radical absorbance capacity) analysis, which compares the antioxidant power of a test substance to a reference standard (Trolox, a synthetic vitamin E analog), the lab found vitamins A and E have ORAC values of 1.25; lutein and fish oil, 8; CoQ10, 11; astaxanthin, 51; and lycopene, 58. NKO has an amazing ORAC value of 378!

Thus, not only is NKO superstable, but it’s a super antioxidant. And since the multiple antioxidants that create NKO’s super ORAC value are integral to its DHA/EPA phospholipids, it is reasonable to assume that NKO’s antioxidants will increase the stability of whatever membranes they become part of.


Atlantic Pure Krill Oil contains:

  • Over 300 times the antioxidant power of vitamin A & vitamin E!
  • Over 47 times the antioxidant power of fish oil & lutein!
  • Over 34 times the antioxidant power of coenzyme Q-10!


The Antarctic Pure Krill Oil Secret Weapon: Phospholipids

Unlike fish oils, this pure neptune krill oil carries an abundant quantity of omega-3s in the form of phospholipids, which are liposomes or little packages that deliver the fatty acids directly to your body's cells.

All scientific evidence to date has shown that the safest and most effective carriers of EPA and DHA are these phospholipids.

Unfortunately, standard fish oils (and inferior krill oil brands) lack this phospholipid complex, instead containing omega-3 fatty acids in the less-beneficial form of free triglycerides.

Phospholipids are the building blocks for your cell membranes, which regulate cellular transport by functioning as cellular "gate-keepers". In this role, they are important in protecting cell membranes from toxic injury and free radical attack.

This unique relationship between the phospholipids and omega-3 fatty acids greatly facilitates the passage of the fatty acid molecules through your intestinal wall. This makes the omega-3 fats in Antarctic Pure Krill Oil significantly more bioavailable than those in fish oil, by allowing EPA and DHA to directly enter the cells. Additionally, this improves your omega-3 to omega-6 ratio.

The most predominant phospholipid in pure neptune krill oil is phosphatidyl choline, making it a rich source of choline. Numerous studies have demonstrated the importance of choline in brain development, learning and memory. In fact, choline is particularly important for fetal and infant brain development in pregnant and nursing women.

Choline is the precursor for the vital neurotransmitter acetylcholine (which sends nerve signals to the brain), and for trimethylglycine, a recognized liver protector. A shortage of acetylcholine has been associated with brain-related disorders such as Alzheimer's disease and autism.

And, not only does Antarctic Pure Krill Oil come packed with phospholipid-backed omega-3s, but it also boasts a full complement of necessary antioxidants not seen in fish or cod liver oil ...

The unique combination of antioxidants, omega-3 oils and other potent ingredients in 100% natural neptune-source Antarctic Pure Krill Oil offers support for ...

  • A healthy heart, with reduction in heart-damaging inflammation
  • Improved concentration, memory & learning
  • Stabilization of blood sugar levels
  • Healthy joints, with a decrease in pain and symptoms associated with arthritis
  • Fighting the damaging effects of aging
  • Healthy brain and nervous system function and development
  • Protection for cell membranes
  • Improvement in cholesterol and other blood lipid levels
  • Healthy liver function
  • Relief of PMS symptoms and painful menstrual periods
  • Bolstering the immune system
  • Healthy mood regulation
  • Optimal skin health
  • Improved quality of life


What Scientific Research Says About Krill’s Health-Promoting Advantages


Researchers continue to study the many health benefits of Neptune krill oil. Some of the promising findings garnering attention in the medical community include:

  • Excellent Support for Blood Lipid Health, Including Cholesterol Health

Researchers performed a double-blind randomized trial comparing Neptune krill oil to high EPA and DHA fish oil and a placebo. The study's findings, published in Alternative Medicine Review in 2004, showed:

    • Krill oil is effective for blood lipid support, including support for cholesterol and triglycerides.
    • At lower and equal doses, krill oil was significantly more effective than fish oil in blood lipid support.
  • Emotional & Physical Relief of Normal PMS Symptoms

A double-blind, randomized clinical trial reported in a 2003 issue of Alternative Medicine Review evaluated the effectiveness of Neptune krill oil for management of premenstrual syndrome (PMS).

Researchers in this study concluded that genuine Neptune krill oil:

    • Significantly reduced the normal physical and emotional symptoms of PMS.
    • Was significantly more effective for the management of normal PMS symptoms than omega-3 fish oil
  • Significant Joint Support

A 2004 randomized, double-blind and placebo-controlled study by JSS Medical Research, Inc. showed that Neptune krill oil reduced inflammation by inhibiting C-reactive protein (CRP).

After taking 300 mg of krill for 7, 14 and 30 days, CRP was reduced by 19.3%, 29.7% and 30.9% respectively. Patients were split into a Krill Oil group and those taking placebo. The Western Ontario and McMaster (WOMAC) University Osteoarthritis index was administered to validate the results.

  • Promote Skin Health

A preliminary randomized and controlled animal study evaluated the effects of Neptune krill oil on skin health in mice. Results of this 2002 study indicated that pure krill oil (from genuine Neptune krill) significantly promoted skin health.


Why Only This Pure Krill Oil Packs a Healthier Punch Than Fish Oil

There is no question that you can benefit from taking a high-quality fish oil. However, Antarctic Pure Krill Oil offers clear advantages to fish oil in a number of important ways. Not only do you get all the same multi-system health benefits of omega-3-rich fish oil, including crucial EPA and DHA ...

But genuine neptune-type neptune krill oil -- which you can be certain you are getting with the Antarctic Pure brand -- also offers:

MUCH Better Absorbed Than Fish Oil
This means you can take 1/5 the dose and get by with two small capsules rather than ten large ones. The phospholipid binding increases the bioavailability of the omega-3s, improve the omega-3 to omega-6 ratio and support healthy cell membrane functioning.

Superb Antioxidant Protection
Potent and unique antioxidants, including astaxanthin and a novel marine flavonoid that may protect you from damaging free radicals.

Krill are at the bottom of the food chain and collected far from the pristine seas surrounding Antarctica. Because of this, you don't have to worry about an unsafe accumulation of mercury, PCBs, heavy metals or other toxins.

You Will Always Have a Supply
They are a highly renewable source. Krill are the largest biomass in the ocean and there is simply no risk at all of causing them to perish from over harvesting

Safe Processing Method
With Antarctic Pure Krill Oil, you can be assured you are truly getting oil made from neptune krill (be very careful of other's claims out there!), and that it is processed safely to ensure your health using a special patented process. This cold organic solvent extraction method:

·         Is free of harmful additives or preservatives ...

·         Preserves the biologically useful properties of krill nutrients by avoiding the use of heat in processing ...

·         Produces highly-stable and safe, bacteria-free products ...

Antarctic Pure Krill Oil is more stable and more resistant to rancidity than conventional fish oils. This means it will last longer and won't oxidize in your body due to rancidity. It will last for TWO years outside your fridge and FOUR years in your fridge.

No Fishy Aftertaste, Reflux Or Other Side Effects
Although fish oil consumption commonly leads to side effects of fishy aftertaste, reflux and belching of fish flavors, this has not occurred with Antarctic Pure Krill Oil. Additionally, no adverse effects have been noted even at high dosages.

The New Krill ‘Delivery System’


But we found a vastly improved way to deliver the nutrients to your body. Only the packaging of your Krill Oil changed … the delivery agent if you will…

Instead of gelcaps, your New and Improved Krill Oil will be contained in -piece hard shell capsules, sealed with a band, called Capliques. Capliques favor you with these advantages:

  • Gives you a more pure product by reducing the number of inactive ingredients that act as a carrier for the active ones.
  • Helps you avoid potentially allergenic ingredients.
  • Improves bioavailability by promoting absorption.
  • Avoids the use of plasticizers – chemicals that can exert a negative effect on your endocrine system.
  • Protects contents more by providing a strong barrier to oxygen.
  • Possesses greater bioavailability due to reduced sensitivity to heat and moisture.
  • Provides you with a good alternative to bovine capsules…it is formulated with fish gelatin.
  • Allows you to see your product’s purity through increased visibility of contents.
  • Resists tampering.

Cheap Imitators are on the Prowl


Just as not all fish are the same, not all krill are the same…even without talking about an effective delivery system! The secret is … Antarctic Pure Krill Oil is the only brand that we can confidently report contains genuine Neptune processed krill. Neptune krill oil is the only one studied and shown to provide these incredible benefits.


Avoid any brand that only has “krill oil” versus those that you are certain contain Neptune krill oil.


The pure Neptune krill in our New and Improved Krill Oil are:

  • Collected in pristine deep-water seas far from industrial areas and harvested in compliance with international conservation standards.
  • Processed with a unique patented cold extraction method, which preserves the biological benefits of the Neptune krill, plus creates a safe oil, free of heavy metals, PCBs, dioxins and contaminants.
  • Created  with a patented and proprietary bio-molecular profile that sets New and Improved Krill Oil apart from inferior krill products and even the very best fish oil

The key reason New and Improved Krill Oil with genuine Neptune krill is so unique is the synergistic natural combination of its three functional nutrients:

  • Omega-3 fatty acids, especially EPA and DHA
  • Protective phospholipids
  • Antioxidants

NKO: Final Comments

NKO has been shown to be a safe and more effective EPA/DHA source compared to fish oil, even though it has a lower percentage of EPA/DHA (24 percent, compared to 30 to 50 percent for most fish oils). The combination of phospholipid-enhanced absorption and superantioxidant protection of NKO’s omega-3 oils doubtless makes up for that difference. Because NKO is derived from a seafood, those known to be seafood-allergic should use NKO only with caution, or after suitable allergy testing. Those taking anticoagulant medication, or who suffer from extreme bleeding conditions, should use NKO only with medical supervision.


Recommended dosage:  It is suggested that 2 to 4 capsules NKO be taken daily for one to two months preferably with breakfast, then a maintenance dose of 1 to 2 capsules be taken daily.

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